Satya invests in Wilderness

12 July, 2018

12th July, 2018 –  Satya Capital alongside The Rise Fund, invested in Wilderness Holdings Limited, a leading ecotourism group with operations in seven African countries, listed in Botswana. The Rise Fund is a global investment fund committed to achieving measurable social and environmental outcomes alongside competitive financial returns. This is its second investment in Africa. The Rise Fund alongside Satya is acquiring a 34% stake in Wilderness.

Wilderness Holdings CEO, Keith Vincent, “Wilderness has always been dedicated to a purpose-driven approach based on our 4Cs sustainability ethos of Commerce, Community, Culture and Conservation; offering our guests life-changing journeys with a ‘purpose.’ We welcome our newest shareholder, The Rise Fund and Satya Capital, and are proud to be standing shoulder to shoulder with such like-minded individuals. As a company proudly born and bred in Botswana 35 years ago, we are even more committed to our founding vision than ever before: to conserve and restore Africa’s wilderness and wildlife by creating life-changing journeys and inspiring positive action.”

Founded in 1983, Wilderness Holdings’ mission is to conserve and restore African wilderness and wildlife through ecotourism. Wilderness established its first permanent safari camps in Botswana in 1985 and has since expanded across sub-Saharan Africa, where it provides premier environmentally sustainable ecotourism experiences. At the same time, Wilderness supports the conservation of six million acres of protected land, home to several endangered and at-risk species like the black rhino and mountain gorilla. Wilderness has also initiated programs to reintroduce some threatened animals back into their former range areas, as well as rehabilitate existing natural environments through dedicated management programs. Wilderness works closely with local community leaders and drives local economic growth by creating stable, well-paying jobs in the communities where it operates.

“We are excited about our partnership with Wilderness Holdings, a great example of Botswana’s entrepreneurial ecosystem,” said Bill McGlashan, Co-Founder and CEO of The Rise Fund and Founder and Managing Partner of TPG Growth. “This is a great opportunity to partner with an important Africa-grown company to help them expand their business while building on their long track-record and history of sustainability and environmental and social impact across the continent.”

“This investment marks a major milestone in the relationship we have built with Wilderness Holdings. Keith and his leadership team ranks as one of the very strongest in Africa, and Wilderness Holdings has the potential to create significant environmental and economic impact on the continent,” said Mike Stone, Chief Investment Officer of The Rise Fund. “The prospect of helping this business grow is a thrilling one for all of us at The Rise Fund, and looking ahead we see immense potential in partnering with entrepreneurs across Africa.”

“Wilderness has helped people around the world discover Africa in an environment dedicated to conservation and protection of endangered species,” said Yemi Lalude, Managing Partner at TPG in Africa. “We look forward to ushering in a new era of growth with the company and, in doing so, helping them expand their commitment to conservation.”

Wilderness Holdings has a 100% subsidiary, Wilderness Air, an airline specializing in transportation to remote areas. Wilderness Holdings also founded and continues to support two nonprofit trusts focused on conservation and community empowerment: Wilderness Wildlife Trust, which supports research, conservation, community empowerment, and anti-poaching initiatives, and Children in the Wilderness, an environmental education and youth development program for local children living in the areas adjacent to the wildlife areas where Wilderness camps are situated.

About Wilderness Holdings 

Listed on the Botswana and Johannesburg Stock Exchanges, Wilderness Holdings is a group of responsible ecotourism companies, such as Wilderness Safaris and Governors’ Camp Collection, that together use responsible tourism to build sustainable conservation economies in Africa. Wilderness Safaris and the Governors’ Camp Collection operate camps and safaris in some of Africa’s best wildlife and wilderness areas across seven different countries: Botswana, Kenya, Namibia, Rwanda, South Africa, Zambia and Zimbabwe. Recognising that conservation is as much about people as about the environment, the company has pursued important goals by supporting its non-profit partners, Children in the Wilderness and the Wilderness Wildlife Trust, which have helped change the face of nature-based tourism in southern Africa.

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About Satya Capital

Satya Capital is an independent investment firm focused on providing long-term growth capital to African businesses. The firm partners with entrepreneurs to build world-class companies with regional and pan-regional scope and has the flexibility to back investee companies during all stages of development – from expansion to post-IPO – because its permanent capital base enables it to hold investments without a fixed exit horizon. In particular, Satya will seed investment platforms with a view of creating evergreen holdings in its core sectors. The Satya team works closely with portfolio company management to build a foundation for future growth by developing internal systems, attracting management talent and leveraging its network of deep relationships across Africa. Satya targets investments of between $20m and $150m and invests in a broad range of sectors including: Consumer & Retail, Healthcare, TMT and Financial Services. The Satya team has a rich mix of financial, strategic and investment experience, as well as valuable direct operating experience, most notably through the establishment and growth of Celtel, a pan-African mobile operator.

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About The Rise Fund

The Rise Fund is the world’s largest global fund committed to achieving measurable, positive social and environmental outcomes alongside competitive financial returns — what we call “complete returns.” The Rise Fund is managed by TPG Growth, the global growth equity and middle market buyout platform of alternative asset firm TPG. The Rise Fund is led by a group of influential thought leaders with a deep personal and professional commitment to driving social and environmental progress. The board includes: Bill McGlashan, TPG Growth Founder and Managing partner; Bono, Jeff Skoll, Mo Ibrahim, Laurene Powell Jobs, Anand Mahindra and Pierre Omidyar. The Rise Fund’s objectives align with the U.N.’s Sustainable Development Goals. The Rise Fund invests in education, energy, food and agriculture, financial services, growth infrastructure, healthcare, and technology, media, and telecommunications companies that deliver complete returns. For more information, visit